From opera houses to art galleries, the world’s arts institutions and organizations depend upon the skills and talents of those behind the scenes. An arts management major at 91短视频 lets you merge your knowledge and appreciation of the visual and performing arts with a solid foundation in the operating methods and business practices of arts organizations and institutions. Focus your learning on visual art, film, music or theatre as your preferred area of emphasis, and pair it with practical coursework in marketing, accounting and arts law. This study deepens your understanding of the arts and equips you with valuable skills to be at the nexus where art is nurtured and cultivated. 

arts management
up close
In and Beyond the Classroom

Two students smile in Blackwell Auditorium

high impact internships

Arts management is hands-on work, and majors complete an internship with an arts organization as part of a senior capstone course. You鈥檒l work directly with a site supervisor who tailors your internship to provide valuable practical experience in learning how arts organizations function, problem-solve, and thrive. Recent 91短视频 arts management majors completed internships at:

  • Academy of Country Music 
  • Boulanger Institute 
  • Cultural Arts Center of Glen Allen 
  • Gateway Playhouse 
  • Virginia Museum of Fine Arts

hands-on Learning

Richmond, Virginia has a vibrant arts community, and the Principles of Arts Management (AMGT 201) taps right in. Students learn from professionals who guest lecture on their work in museums, theaters, dance companies, and music organizations, sharing their insights into the practices and challenges of the nonprofit arts world. 

91短视频 orchestra students perform on state at the Center for Performing Arts

advising and mentorship

This interdisciplinary program connects students to Randolph-Macon arts faculty who are professional artists themselves with strong networks in the community. In the classroom, and in the many productions and exhibits on campus, you鈥檒l have opportunities to practice your skills alongside faculty who take the time to support you individually in your journey to becoming an effective arts manager and communicator with the necessary skills to succeed in any work environment. 

global education

To study the arts is to experience the arts, and travel opportunities help support that hands-on learning. Some examples of relevant study abroad or study away programs were:

  • Film Music in Japan (JPN 243) students traveled to Japan to study the country鈥檚 rich history of innovative film music. Students toured important historical and cultural sites, attend musical and theatrical performances, and meet with film music professionals.
  • Instrumental Music in New Orleans students traveled to the birthplace of jazz. Students examine the rich history of small brass bands infused with wildly diverse flavors of jazz, pop, funk, and hip hop.  
Interior of performing arts building.


Randolph-Macon鈥檚 new, state-of-the-art Center for the Performing Arts is the 19,200 square-foot home of the school鈥檚 performing ensembles including choir, orchestra, and the 91短视频 theatre program – a creative hub that features: 

  • Blackwell auditorium, home to a full-size stage 
  • Cobb-Kessler studio theater
  • Haun Rehearsal Hall
  • Classes and offices
  • music library
  • support rooms (dressing rooms, scene shop, rehearsal spaces, music storage, etc.)
  • 2.6M
    people are currently working in the fine and performing arts industry
  • 1952
    the year the original Blackwell Auditorium was built at Randolph-Macon College
  • 19%
    the much faster than average rate of job growth for entertainers, performers and sports-related occupations
Student videographer films students wearing scrubs

arts management
in full
Courses You Won’t Want to Miss

(A very small sample)

Musc 280

Introduction to Recording Techniques

Study the fundamentals of sound recording and production. Learn the properties of sound, analogue and digital recording, and use of microphones. Create your own multi-track recordings using Protools and other digital software.

FILM 262


Learn the visualization practices and production principles of filmmaking through an in-depth examination of the professional language, personnel, equipment, and technical components involved in pre-production, production, and post-production. Explore the creative role of the director through artistic shot selection, visual and audio synchronization, music and sound alignment, storyboard development, cinematography, and editing. Study the process of filmmaking, focusing on the interaction and coordination of scene construction, frame composition, lens selection, lighting, camera placement or movement, and film coverage/ratios.聽

Thea 230

Stagecraft and Lighting Design

Learn the vocabulary of theatre equipment, the properties of scenic materials, the use of lighting instruments and technology, and professional standards in design and technology. Develop hands-on techniques through laboratory coursework; visit neighboring professional theatres; and work behind the scenes in campus theatre productions.聽

Opportunities Worth Grabbing

Popular activities and programs among arts management majors
Actors speak in Peter and the Star Catcher


Students do it all鈥攄esigning, building, writing, marketing, and of course, acting and directing several productions each year.


  • Concert Choir
  • Chamber Singers
  • Chamber Ensembles
  • Large Instrumental Ensemble
  • Show Choir
  • Jazz Lab
  • Suzume Odori Japanese Dance Troupe


An arts honor society

From Here To What you can do with an Arts Management degree from 91短视频.

Bethany Seay '09 headshot

Bethany Finnegan Seay ’09 SHRM-SCP

Assistant Director of Human Resources
Catholic Diocese of Richmond

“Studying at 91短视频 helped me to learn how I learn. This allowed me to thrive in numerous areas because I understood what I needed to do to absorb the necessary content. Also, the diverse course content gave me practical life skills and professional skills that I use every day. The arts management degree included courses like accounting, marketing, and other business-related classes, all of which gave me a strong foundation for the type of work I do every day.”

Rebecca Parsley ’22

SPED Teacher
John M. Gandy Elementary School

Tracy Johnson Whitley ’86

Long and Foster

Ashley 鈥淎J鈥 Jefferson Bauer ’07

Senior Regional Director of Development and Leadership Giving Initiatives
USNA Foundation

Olivia Rosenberger ’10

Jeweler, Gemologist and CAD Designer

buzzworthy The Latest From 91短视频 Arts Management

News Story categories: Arts Management Internships Student Spotlight

A Pitch-Perfect Oppor-TUNE-ity

From her internship, Lee hopes to learn 鈥渉ow to make an interactive and well-managed website, while also learning more about the behind the scenes of music and how it works at an academy.鈥

Nikia Lee '22 in a blue dress posing for a photo.

Get Ready Discover Arts Management at 91短视频.